In case you missed it: This is stuff every business owner needs to know inside and out! Watch part 2 in my Marketing vs Branding series on Smarter San Diego!
Once you understand that branding is a luxury, you don’t have to do it, but you could benefit tremendously from doing it if you know how to do it, then you are ready to discuss a branding strategy. Until then, be cautious. There are a lot of people out there selling branding as marketing!
Missed Part 1 of this series? Watch it HERE!
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